Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process
نویسندگان
چکیده
منابع مشابه
The impact of price frames on consumer decision making :
The impact of price frames on consumer decision making: Experimental evidence We analyse a stylized model of the world grain market characterized by a small oligopoly of traders with market power on both the supply and demand side. Crops are stochastic and exporting countries can impose export tariffs to protect domestic food prices. Our first result is that export tariffs are strategic complem...
متن کاملCognitive Load Has Negative after Effects on Consumer Decision Making
Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that various types of prior cognitive load increase the subsequent impact of easily available information on b...
متن کاملConsumer Decision-making Processes in Mobile Viral Marketing Campaigns
The high penetration of cell phones in today's global environment offers a wide range of promising mobile marketing activities, including mobile viral marketing campaigns. However, the success of these campaigns, which remains unexplored, depends on the consumers' willingness to actively forward the advertisements that they receive to acquaintances, e.g., to make mobile referrals. Therefore, it...
متن کاملReligion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...
متن کاملMultichannel integration services: Consumer decision making in integrated sales channels
As digitalization and technological innovations have blurred the line between physical and electronic channels, enormous growth rates in internet use have motivated most established retailers to expand their business to include online sales. These multichannel retailers are now under severe pressure from pure online retailers, since their physical infrastructure decreases their ability to compe...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n2p121